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[The Outline By Inc42 Plus] Let The Vcommerce Games Begin

[The Outline By Inc42 Plus] Let The Vcommerce Games Begin

Is video commerce or ‘vcommerce’ ready to step up and change the Indian ecommerce game?

Dear reader,

Here’s a piece of nostalgia for the 90s kids among us — teleshopping networks.

While my own parents were not particularly keen on buying the snazzy butterfly ab workout gadget that vibrated your whole belly or the 100-in-1 kitchen tool, the oversized village that was my apartment complex definitely had a few homes that did.

In many ways, teleshopping was the peak of TV broadcasting innovation.