CRED’s Balancing Act

SUMMARY

CRED is said to be eyeing a bigger digital lending play and compete more directly with the likes of Paytm and PhonePe

There’s a funny dichotomy in fintech. It’s one of the hardest sectors for profitability but at the same time, the answer is relatively simple: lending. Even apps like Cred which cater to the cream of fintech TAM, are joining the loans frenzy.

CRED has long relied on its product sophistication and design to set itself apart, but when it comes to the model, these things play only a minor role. Its model has undergone a big change and now it’s moving closer to being another fintech super app, à la Paytm and PhonePe.

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