The Covid-19 pandemic might have stopped people from meeting each other but it has got little hold on the romantics. Like every other meeting in the ‘new world’, dates and meet-cutes now take place on video calls. And as a result, dating app users in India and around the world are putting in more time and effort into wooing their matches.
In the past few months, dating apps have noted a steady rise in the time spent by users in the app as well as the duration of conversations, as more and more users look to fill the void created by the lockdown. The average video or phone call time for dating app Bumble users in India was found to be 18 minutes and nearly half of all chats turned into a long conversation.
OkCupid, which saw a 30% rise in daily messages since March 11, believes the increase in the number of text messages indicates the return of ‘slow dating’, which mirrors the shift from competitive dating to steady (committed) dating seen in the wake of the World Wars, whereas pre-lockdown, users were more likely to swipe and move on to the next match.
According to 85% of the 70K global dating app users that responded to OkCupid’s survey, virtual dating helps develop an emotional connection with a prospective partner and is very much like online dating of the late 90s, where physical meet-ups were a bonus, not an expectation.