A California-based Company. An on-the-fly country manager for India. No office in the country, yet 18% of its total user base in India. That’s Quora for you — the Q&A platform that recently attained the unicorn status, being valued at $1.8 Bn after a Series D Round of funding.
For the uninitiated, Quora is like the Encyclopedia Britannica of digital times. With a team of only 200, Quora is on a mission to share and grow the world’s knowledge and India is part of this mission.
With digital consumption of vernacular content on the rise in India, there is no option for content-focused companies but to go desi. In line with this, Quora recently introduced a Hindi platform for its users. Since the launch of its beta version in April, Quora Hindi has already recorded questions and answers on diverse subjects.
Quora sprang the vernacular surprise on its Indian users with its Hindi version. As of November 2017, the company had no plans to go vernacular, as country manager Gautam Shewakramani had told Inc42.
When we recently caught up with Gautam to understand this sudden development, he explained that internationalising and expanding the availability of Quora to multiple languages has always been part of the company’s plan and is integral to achieving its mission of sharing and growing the world’s knowledge.
Back in November, the company hadn’t made any firm decisions on its expansion into vernacular content and the timeline. “However, over the course of the following months, we decided to invest in expanding our reach and accessibility in India — launching Quora in Indian languages was an obvious step,” he said.