Inshorts Goes Vernacular With Its Hindi Interface

Inshorts Goes Vernacular With Its Hindi Interface

Plans To Hire A Whopping 100 Content Writers

Noida-based content distributor app, Inshorts, has moved into the vernacular mobile market by launching a Hindi interface. Based on its success, Inshorts plans to expand in other regional languages including Marathi, Kannada and Tamil by the mid of 2016.

Speaking on the development, Azhar Iqubal, CEO & co-founder at Inshorts said, “Inshorts is designed to make it convenient for the youth to catch up on important news items of the day, we are confident that our value offering would resonate with the 422 Mn Hindi speaking market.”

The company is also planning to recruit over 100 content writers in Hindi language by first quarter of 2016. The Hindi content will be customised to suit the Hindi speaking audience. Inshorts is also looking at launching an intuitive content recommendation engine designed to intelligently curate significant and relevant news, based on audience interests & behaviours, trending topics and real-time article performance.

Currently, the app has over 3 Mn downloads. Most of its users are from Delhi, Mumbai, Bangalore, Pune and Chennai. “With the Hindi launch, we hope to tap tier II cities such as Jaipur, Kanpur, Lucknow, Bhopal, Nagpur, Chandigarh, Ludhiana etc, and aim to increase our reach by additional 5 Mn users by April 2016,” said Azhar.

Earlier this month, Inshorts had launched ‘Insiders’ – an exclusive community for the ‘power users’ of the application.

Besides providing aggregated news items, Inshorts also incorporates videos, infographics, podcasts and blogs among other things, thereby, evolving from a news aggregator to a content discovery platform. Earlier in July, it raised $20Mn  from existing investor Tiger Global Management.

Author

Vishal Singh

Inc42 Staff
For Vishal Singh, football is oxygen, traveling is living, night is day, online gaming is serious sport and superheroes are real. Yes, real. And like the call sign of any superhero, one can always find him enrapt to his laptop screen. His passion lies in writing pieces that would get the brain engines of readers churning and aspires to one day be known by his opus.
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