Pradeep Chopra is among the pioneers of Digital Marketing, and has been a part of the Internet Industry since 2000. He has been a serial entrepreneur for the last 13 years and is currently the Co-founder & CEO of Digital Vidya.
A graduate from IIT Delhi, Pradeep has personally trained & advised over 2500 professionals including CEOs across Asia in helping them grow their businesses through Digital Vidya’s hands-on Digital Marketing trainings.
His obsession for the digital medium has led him to believe that
Internet connectivity is more important than the water supply
Recently we caught up with Pradeep to understand the state of social media marketing in India, challenges around and the scope for our other startups who are planning to enter this space.
Inc42: What exactly is Digital Vidya? How did the idea came up to start this kind of a venture?
Pradeep: Digital Vidya is India’s largest Digital Marketing training company. The founding team at Digital Vidya started their journey to leverage Digital Marketing with their 1st venture, Whizlabs Software in year 2000. Since then we were informally sharing our experience with others to leverage Digital Marketing. In 2009, someone suggested that why couldn’t we do that formally and that gave birth to Digital Vidya.