SUMMARY
SHEROES is used by 14 Mn women
Maya app helps women track their health reminders, pregnancy etc
SHEROES aims to reach 100 Mn users in next 36 months
Delhi-based women community startup SHEROES has announced the acquisition of Bengaluru-based women health tracker Maya for an undisclosed amount.
SHEROES is looking to strengthen its health product offering with the acquisition of Maya. John Paul, founder of Maya, will join the SHEROES team to enhance its product leadership.
Founded by Sairee Chahal in 2013, SHEROESoffers a space, where 14 Mn women discuss health, careers, relationships, and share their life stories, achievements and moments. The platform has more than 30 communities with members participating from different sectors such as homemakers, professionals, gig workers, entrepreneurs, and students.
Chahal, founder and CEO, SHEROES, said, “SHEROES is committed to building the women’s internet – an experience which helps women find advice, community, resources and opportunity. Safety, high trust, high empathy are core values to SHEROES and Maya, and this acquisition is a natural alignment of a collective vision – to support women sans judgement.”
Paul founded Maya in 2012 as a feature-rich healthtech platform, where women of more than 20 countries use which Maya to track their cycles, monitor related symptoms, set health reminders, monitor pregnancy and connect with health experts in 14 international and vernacular languages (including Hindi and Tamil).
John Paul, founder, Maya, said, “I now also see the SHEROES community playing a role in evangelising a constructive narrative around women’s health. We can’t reimagine women’s internet without women’s health, and the opportunities in counselling, commerce and creativity that the SHEROES platform provides.”
The company claims that approximately 70% of all reproductive issues in women are caused due to poor menstrual health and in India, women still use manual methods to track their health.
Taking advantage of smartphone access in the remotest corners, Maya equips women to manage their health better using a smartphone. The startup is also witnessing a growth in participation from first-generation digital users and vernacular audience.
The SHEROES platform envisions to touch the lives of 100 Mn women in the next 36 months.
SHEROES app has crossed more than 1 Mn downloads on Google Play Store. The startup also claims to receive footfall from countries such as Pakistan, Sri Lanka and Bangladesh and some South-East Asia countries, on its web and mobile platform.
It has raised more than $2 Mn in funding from investors like Leo Capital, Lumis Partners, The HR Fund, angel investor Rajul Garg and Anand Chandrasekaran among others.
The global women’s health market size was valued at $36.5 Bn in 2016 and is anticipated to grow at a CAGR of 3.9% over 2018-2025. Global women’s health market has been growing at a phenomenal pace in the past few years due to the growing number of menopausal conditions amongst women. With increasing openness about women health issues, SHEROES and Maya have a long way together to address the challenges in the market.
