Women’s growth platform SHEROES has acquired Delhi-based mother’s community startup Babygogo. With the acquisition, SHEROES plans to use the women’s community network of Babygogo to deepen its presence among the female population in the country.
Commenting on the acquisition, Sairee Chahal, founder and CEO of SHEROES, said, “Babygogo has some of the best engagement numbers and a high empathy community. It has also demonstrated some of the best retention and community practices amongst its peers, and has always been high on user-centric product building.”
“SHEROES, as a complete ecosystem for women, stands to gain from the platform and its team. At the same time, team Babygogo will take a shot at building for a large ecosystem and creating long term value for everyone. The founders will join as co-founders at SHEROES,” Chahal added.
SHEROES is a career destination for women in India. It offers a wide range of engagement formats to women including corporate jobs, returning professionals, partner programmes, work from home, part time, freelancing, franchising, mompreneur programmes and internships.
On the other hand, Delhi-based Babygogo was founded by Siddhartha Ahluwalia, Sowrabh N R S, and Satyadeep Karnati in March 2016, with the intention to leverage technology to handhold parents, particularly mothers, by offering baby care advice. The platform enables mothers to read content related to baby’s day-to-day care, eating habits and health. Numerous doctors are also available on the platform, who can post solutions to the queries posted by mothers.
The startup had previously raised a Seed funding of $300K (INR 1.9 Cr) from a number of undisclosed investors.