New Delhi-based child healthcare startup Babygogo has raised $300K (INR 2 Cr.) in seed funding from a clutch of angel investors including Rajul Garg, a veteran in healthcare investment, having invested in Qikwell, HealthKart & Cygnus Medicare earlier.
The other investors included Dr Aniruddha Malpani, IVF specialist from Mumbai and an angel investor; Daljit Singh, President of Fortis Healthcare; Aditya Vij, ex-CEO of Fortis Healthcare; Salil Kapoor, ex-COO, DishTV; Dr Kishore Kumar, Founder & Chairman, Cloud Nine Hospitals; Ashu Agarwal, Director, BW Accelerate; Ashish Tulsian, Founder, Posist; Afsal Salu, Founder Delyver; Dr Shuchin Bajaj, founder of Cygnus Hospitals; Dr Ritesh Malik, founder of Innov8.
Babygogo is a community of parents and doctors where parents seek information and help about child health care. The platform enables new parents to browse information and articles on things like baby food, health and day-to-day parenting.
The startup plans to use the funds raised to build deep tech and analytical engine in order to deliver tailor-made content to parents. The other part will be utilised in exploring new channels of digital marketing.
From Motivation To Idea To Startup
Siddhartha Ahluwalia, Sowrab NRS and Satyadeep Karnati, founded AddoDoc (the parent company of Babygogo), a platform for doctors to manage patient data in 2014. AddoDoc helped doctors feed patient records into the system, keep track of their visits & medicines, and send appointment reminders through SMS.
During his childhood, Siddhartha was treated for malaria, whereas he was suffering from typhoid. The antibiotics resulted in side-effects like asthma and allergy to vegetable proteins, like pulses. For the last 20 years, Siddhartha has grappled with allergy and asthma. He feels, if his parents had access to good child health info and advice from best pediatricians, he wouldn’t have suffered from the aforementioned abnormalities. The misfortune of being mis-treated with antibiotics at a very young age and the side effects which impacted his life, led Siddhartha to launch something which could prevent any kid from going through a similar tragedy. This led to the launch of Babygogo in October, 2015.