Gurgaon-based on-demand grocery delivery startup PepperTap is shutting down its customer centric grocery delivery app by the end of this month. Confirming the development, CEO, Navneet Singh stated that the company is pivoting to a full stack ecommerce logistics company.
The company also plans to add up more logistics services for ecommerce companies, according to people close the matter. Nuvo Logistics, the parent company of PepperTap, already has a reverse logistics business in place (with clients like Paytm, Snapdeal and Shopclues) and the company was planning to spin off its hyperlocal business into a new entity by March, Mint had reported this in December last year. It is operational in 30 cities and on an average fulfils over 10,000-12,000 orders a day.
Nuvo had posted a profit of INR.87 lakh on revenue of INR 19.5 Cr in 2014-15.
We have reached out to Navneet Singh for more details, his reply is awaited.
Earlier in February, the company had shut down business in larger cities such as Ahmedabad, Chandigarh, Mumbai, Kolkata, Chennai, and Jaipur. Before that, in September 2015, it had rolled back operations in Agra and Meerut due to non-acceptance of the concept in the markets.
Started in 2014 by Navneet Singh and Millind Sharma, PepperTap app, use to allow users to look into more than 5000 unique products across categories including grocery & staples, fruits & vegetables, and household goods. As of February this year, it was delivering over 20K orders a day.