Impact of Hyperlocal delivery startups on ecommerce is not very different from the impact that ecommerce had on local retailers. Ecommerce Giants (such as Flipkart and Snapdeal) which once disrupted the brick-and-mortar retail with their wide range of products and alluring discounts, are now facing heat from the Hyperlocal ventures (like Grofers and Zopper) who are now working to disrupt the shopping space.
Hyperlocal ventures have created an amalgam of online and offline retail by bringing back the trust and quick delivery of offline market without losing the convenience of online shopping. They are delivering everything from groceries to mobile phones to medicines, directly from the stores near your home. It’s like having your very own shopping assistant who responds at the click of a button.
One of the game changing hyperlocal venture, Zopper which has recently raised $20Mn in a Series B round funding from Tiger Global and Nirvana. New Delhi-based Zopper is a hyper local mobile marketplace, founded by serial entrepreneurs Surjendu Kulia and Neeraj Jain in 2011. In October 2011, company received seed funding from Blume Ventures and Ventureast and the Pre-Series A round came from Nirvana Ventures and Blume Ventures in January 2013. In June 2014, Zopper raised $5 Mn from Tiger Global and Nirvana Ventures in the Series-A round.
Although hyperlocal delivery space has seen large number of startups being launched, but there are variety of factors which keep these players a bit different from each other. What differentiates Zopper from other players is this that it is the only player in the consumer durable segment. They offer real time price discovery to consumers to help consumers choose the lowest available price in the nearby stores. The delivery is done by merchants and thus consumers have full knowledge about the seller and their location, in any case of malfunction.
Quick Facts –
- Over 5,00,000 offline retailers
- 1Mn app downloads
- Real-time price discovery
- Free Home Delivery of products in 24 hours
- Pay On Delivery
This new investment will be utilized to expand its brand presence across 30 cities over the country (starting with Jaipur and Chandigarh), hiring and technology development.