OYO Silently Adds A New Vertical To Its Hospitality Empire

OYO Silently Adds A New Vertical To Its Hospitality Empire

SUMMARY

OYO has tied up with Zomato, Swiggy and UberEATS

It is a pilot project in Bengaluru and Delhi-NCR

OYO was in talks to acquire FreshMenu

OYO — India’s hospitality posterchild — has been going from strength-to-strength with its international forays, the latest one being Japan, and Saudi Arabia, which were announced last week.

Close on the tail of these expansions, news emerged of OYO eyeing a completely new vertical — Food. Reports showed that it may acquire cloud-kitchen startup FreshMenu in a deal worth $50 Mn – $60 Mn (INR 356 Cr-INR 427 Cr). The news was then followed with an Entrackr report that OYO has already opened over 20 cloud kitchens in Gurugram and Bengaluru.

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