One Out Of Every Five Deliveries By Myntra Are Carried Out By Neighbourhood Stores, Says Manpreet Ratia
In a bid to strengthen its presence in the Indian fashion ecommerce segment, Flipkart owned Myntra is betting on its network of neighbourhood stores to bolster its last-mile deliveries. The fashion portal has been aggressively scaling its network of kirana stores under the MENSA Network programme.
Till date, the company has partnered up with more than 2,000 family-run grocery stores and small shops across the country. As stated by Chief People Officer and Head of New Initiatives, Manpreet Ratia, one out of every five deliveries made by Myntra is currently carried out by a corner shop.