- Kalaari Capital’s Kstart Infuses $650K In Fintech Startup Perpule Fintech platform Perpule has raised $650K in a Seed round led by Kstart Capital, a Seed fund and sister concern of Kalaari Capital. Investors Venture Highway and Raghunndan G, co-founder of TaxiForSure also participated in the round. The company plans to deploy freshly infused funds to expand the current team, scale the product to more cities […]
- How To Take Charge Of Your Ecommerce Conversion Rate In 2016 (15 Bonus Tips) There are various reasons why people may visit your webstore–gathering information and educating themselves, checking prices or current availability of the product, to see all your offerings, for making the purchase, and then there are also some who visit just to browse for job openings. In all of these different kinds of visitors, whom you […]
- Perking Up Sales: Women Promote Maximum Revenue For Raging Online Retailing Industry There was a time when women were labelled as “the touch and feel shoppers”, people who just could not resist checking minute details of a product before buying it. Things were different few years back, and to be honest they seemed odd too, most of the women were either waiting for the year end sales […]
- Flipkart’s #FlipTrends2015: Delhi Tops As The Most Online Shopping Savvy City As India goes digital in the light of high smartphone and internet penetration, ecommerce marketplace Flipkart maps how shoppers shop on Flipkart. The company has revealed FlipTrends2015, a comprehensive analysis of around 50 Mn Indian shoppers basis consumer buying preferences between January 1, 2015, to December 14, 2015. According to the report, Delhi-NCR topped the […]
- Jabong Caught Increasing Prices For Its “Buy 1 Get 2 Free” Scheme Howdy ! online shoppers. We all know about the big billion day fiasco that took place last year. And post that you might also be knowing about the Snapdeal app fest fiasco. Buyhatke has been fairly innovative in their offerings and in order that Myntra doesn’t do this the startup had also launched an amazing […]
- Men Prefer Cards, Women Prefer COD As Per Latest Online Shopping Survey Men are from Mars and women are from Venus, this adage has made all the difference between genders. Though in this age the difference are becoming non-existent day by day. The popular notion of women driving shopping trends was applicable only till the time ecommerce didn’t exist in our lives and now men can be […]
- Can Subscription Models Work For Ecommerce? What is Subscription commerce? Oh, so you don’t know what subscription commerce, also known as SubCom, is? Well, think about magazine subscriptions but just for about anything, even for undies! Yes, undies! That’s what subscription commerce is. Subscription based ecommerce companies are certainly not a new concept, still they are surfacing like a new concept in the […]
- Why Myntra’s App-Only Strategy Will Fail? – A Consumer Perspective It has been around two weeks, to Myntra’s app only status. Where brands like Snapdeal (75% mobile orders) and Amazon (45% mobile traffic) are still testing waters, Myntra has already set off the sail. The industry biggies, although in no mood of ‘following soon’, are definitely watching closely the trend this move might lead to. They […]
- Evolution Of Couponing In India I often get asked why did I get into couponing. To explain, first understand promotions whether it be discounts, sales, or coupons have always been an important tool for businesses to bring in customers. They are used to acquire new shoppers, clear end of season stock, introduce new products to the market, meet financial targets […]
- Shopping Cart Abandonment: Email Comparison Of India’s 13 Biggest Ecommerce Companies This article emphasize on one of the most effective ways to recover lost customers after they abandon their carts: Abandoned Cart Emails. We analysed 13 of India’s biggest ecommerce companies on how they send abandoned cart emails. The 13 stores we compared are: 1. Flipkart 2. Amazon 3. Bluestone 4. Lenskart 5. Fabfurnish 6. Purplle 7. UrbanLadder 8. Pepperfry 9. […]
- Myntra To Shut Web Platform On May 1, Will Mobile Only Approach Work For Ecommerce Players? With more than 90% of its traffic and 70% of sales coming from through its Mobile app, moving ahead on its way to become a mobile-app-based retailer, Myntra is planning to shut down its web platform on May 1, according to the sources close to the development. Myntra had launched its mobile app in May […]
- Flipkart’s Yet Another ‘Not So Big’ App Sale Day The Big Billion day disappointment is still fresh for many, the promises made by Flipkart’s founders of not repeating anything like this again don’t seem like are gonna get fulfilled and this was quite evident from Flipkart’s “The Big App Sale day” which took place from 23rd to 25th March. Hoping for some real deals and good offers, […]