MeitY Could Step In To Solve Revenue Puzzle For UPI Apps Hit By Zero MDR

MeitY Could Step In To Solve Revenue Puzzle For UPI Apps Hit By Zero MDR

SUMMARY

MDR, around 1% of the total transaction volume, was a levy that had to be paid by the merchant to the processing bank

In 2019, the Indian government waived MDR on transactions on the UPI network and those done through the RuPay debit card modes, to incentivise small businesses to make a switch to digital payments

With zero MDR many UPI apps have been left with very little revenue despite the fact that they have to spend to acquire users and bring back repeat users

Update — January 9, 2021: In an email to Mint, which first reported the development, MeitY has said that they’re not considering any such proposal for reimbursing the merchant discount rate to digital payment firms.

______________________

January 7, 2021: India’s IT ministry (MeitY) is reportedly thinking about options to reimburse transaction fees or merchant discount rate (MDR) to digital payment firms for merchant transactions on the Unified Payment Interface (UPI) and RuPay networks. 

MDR, around 1% of the total transaction volume processed by each platform, was a levy that had to be paid by the merchant to the processing bank. The amount was shared among acquiring bank, fintech partner and issuing bank, with 10% of the amount paid as switching fees to the National Payments Corporation of India (NPCI). 

In 2019, the Indian government waived the fees on transactions on the UPI network and those done through the RuPay debit card modes to incentivise small businesses to make the switch to digital payments. But as a result of this move, many UPI apps have been left with very little revenue despite the fact that they have to spend to acquire users and bring back repeat users.

The IT ministry is understood to have held meetings with digital payment firms in December to understand their grievances with zero MDR and is currently trying to figure out the extent of potential funds required to reimburse transaction fees for UPI and RuPay payments for a year. 

“MeitY wants to absorb the costs and provide much-awaited relief to payment firms, however, it currently is facing challenges with funds to set up the corpus. The talks are still on though, and the IT ministry is hoping that there can be certain provisions made for these reimbursements in the upcoming Union Budget,” an industry executive told Mint, which first reported the development.

In January last year, Paytm CEO Vijay Shekhar Sharma supported the government’s move for zero MDR but said that payment apps would need the government’s support and that reimbursement would be an ideal move. 

An Inc42 analysis from July had pointed out that the revenue model of purely UPI-based payments services is not sustainable in the long run, because of zero MDR. NPCI’s 30% cap on the total volume of UPI transactions through each of the third-party payment apps (TPAPs), announced in November last year, could aggravate these concerns.

MeitY’s proposal would have to be approved by the finance ministry, which could be discussed ahead of the parliament’s Budget session later this month. 

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

MeitY Could Step In To Solve Revenue Puzzle For UPI Apps Hit By Zero MDR-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

MeitY Could Step In To Solve Revenue Puzzle For UPI Apps Hit By Zero MDR-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

MeitY Could Step In To Solve Revenue Puzzle For UPI Apps Hit By Zero MDR-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

MeitY Could Step In To Solve Revenue Puzzle For UPI Apps Hit By Zero MDR-Inc42 Media
MeitY Could Step In To Solve Revenue Puzzle For UPI Apps Hit By Zero MDR-Inc42 Media
You’re in Good company