Launched by three ex-colleagues-turned-friends, Nidhisha Varshney, Lalit Singh and Vishesh Goel in June 2015, FitMeIn is an online platform that offers monthly multi-studio membership to premium fitness workout destinations in Delhi/NCR.
The startup is on mission to provide customers a workout anywhere, anytime and of any form at the touch of a button, without them having to enter into expensive long-term commitments with a single fitness studio/gym.
According to a local research carried out by the startup, 80% people drop out of their gym/fitness classes because of boredom! By offering a wide variety of workout options, it also helps avoid monotony in their fitness regime and cut off the boredom fact.
Vishesh Goel, said, “Having tried over 10 different gym memberships since college, it was a constant struggle to find the right fit to keep myself coming back to workout more – which is the major pain area FitMeIn is trying to solve”.
The startup provides its customers access to a wide network of over 250 premium workout destination and fitness instructors across Delhi NCR for zumba, pilates, aerial yoga, crossfit, bootcamp, spinning and swimming.
Currently, it offers 5000+ workout sessions every week and plans to increase the number to over 15,000 sessions per week by the end of this year in major cities across India.
It offers monthly subscription plan of INR 2499, in lieu of which customers earn 20 virtual FitCoins that can be redeemed at partner studios for a workout of their choice. A user can book his preferred spot for the entire week through the online portal, using their FitCoins. With typically 0.5-1.5 FitCoins required to book a workout, customers can easily workout for the entire month. These FitCoins can be topped up at any time. The company will be launching its Android and iOS apps soon to ease and supplement its reach via its website.
According to Vikram Upadhyaya, Chief Mentor at GHV, “ It’s a novel concept in India. With all kinds of lifestyle diseases catching up early, we will need a paradigm shift in the way we live our lives. With a highly adrenalin-driven team, FitMeIn will completely turnaround the way India will workout.”
LazyLad, MyTaxiIndia, PickMyLaundry and FoodPort are the other startups that are part of GHV Accelerator. Recently, LazyLad and MyTaxiIndia raised pre-series A funding from global Investors within 2 months of joining the exclusive Acceleration Program at GHV.