At the time when rival Zomato is pushing to increase revenue with its paid subscription programme Zomato Gold, Bengaluru-based foodtech startup Swiggy has announced the launch of a strategic initiative aimed at reaching more customers and making its delivery more seamless. Dubbed as Swiggy Access, the new service will allow restaurant partners to set up kitchen spaces in areas where they do not have a physical presence.
The new initiative, which is geared towards facilitating business expansion of partners on the platform, will also help Swiggy to efficiently address the gaps that currently exist in the restaurant supply chain.
Commenting on the development, CEO Sriharsha Majety stated, “Swiggy Access is another step towards giving our consumers what they come to Swiggy for – great variety, delivered at a lightning fast speed. Over the years, Swiggy insights have helped us understand that people from several parts of our cities long for a much better selection of food, including their favourite restaurants in their neighbourhood. With Swiggy Access, we are diversifying local palettes, bridging geographical gaps in supply and solving for variety, quality and convenience of food.”
“At the same time, it will enable our restaurant partners to expand to newer neighbourhoods and a larger consumer base, at a fraction of the expense,” he added.
So, What Is Swiggy Access?
According to Majety, these ready-to-occupy kitchens will offer restaurant partners rent-free access to a basic setup with all required amenities. With assistance from Swiggy, restaurant owners will be able to optimise their kitchens in terms of stocks planning, demand forecasting, preparation time and order edits, among others.
As part of the initiative, the foodtech startup has already set up a Swiggy Access kitchen in Bengaluru’s Marathahalli area. Boasting a total area of 3,200-sq-ft, the facility will be serving signature dishes from Leon Grill, Keventers, Punjabi Rasoi as well as the company’s private brands House of Dabbas and The Bowl Company.