Bengaluru-based organic, ready-to-cook processed food startup, YCook has raised $5 Mn in a Series B round of funding from Binny Bansal backed venture capital firm, 021 Capital and Netherlands-based impact fund Oikocredit.
The startup plans to use the funding to continue expanding its reach, accelerate product growth and innovation and invest in marketing. Their range of products including boiled vegetables, fruits and lentils are marketed under the brand name Ta-daa!, which have a shelf life of one year.
On the development, Janardhan Linga Swahar, CEO, YCook, said, “Working closely with the farmers not only ensures quality in the produce but also allows us to help farmers become more conversant in scientific farming methods and thereby creating a sustainable farming environment for generations to come. We are committed to securing our land resources for our future generations in our little locus of operation”
YCook sells its products through retails chains such as Reliance Retail, Big Bazaar and Nature’s Basket, and ecommerce sites including Amazon, Flipkart, BigBasket and Grofers.
On the investment, Sailesh Tulshan, founder of 021 Capital, said, “We are excited about YCook’s focus on building a global consumer product good (CPG) brand from India. They have brought together a rare combination of health and convenience food to consumers with a long shelf life which does not require any cold storage or preservatives.”