Flipkart's Target GMV Is In The Range Of Amazon India’s Expected GMV Of $17 Bn In 2020 And $23 Bn In 2021
“Setting goals is the first step in turning the invisible into the visible.” – Tony Robbins
It looks like Flipkart’s acquisition by Walmart has fuelled the Indian ecommerce company’s ambitions.
Flipkart has set its next target — a gross merchandise value (GMV) of $17.6 Bn by 2020-21.
Since its acquisition by Walmart in May, the company has successfully completed its annual sale and continues to expand its portfolio of products while expanding its strategy to private labels as well.
People familiar with Flipkart’s three-year outlook reportedly claimed that the company expects about 45% ($7.4 Bn) of its 2020-21 GMV target to be contributed by mobile phones, followed by large appliances and fashion at $2.7 Bn and $2.6 Bn, respectively. Groceries are expected to contribute another $1 Bn.
Flipkart’s GMV target is in the same range as that of its major challenger, Amazon India. According to a report by Citi Research, Amazon India is expected to reach $17 Bn in GMV in 2020 and $23 Bn in 2021.
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One of the most interesting revelations of the Citi Research report was Amazon India’s valuation, which was pegged at $16 Bn, the same amount for which Walmart has acquired a 77% stake in Flipkart.
Ecommerce analysts believe that Flipkart’s targets are conservative considering that Walmart, if the Competition Commission of India approves of the deal, is bound to scale up the company’s operations and productivity.
It must also be noted that a Forrester report had recently revealed that Flipkart’s standalone market share was estimated to be 31.9% at the end of 2017 while Amazon India’s was 31.1%.
Amazon had started out in India with a 14% share in 2015 against 43% of Flipkart. Citi Research estimates that Amazon India is currently in second place in the Indian ecommerce market with about $5 Bn in GMV.
With India’s ecommerce industry expected to touch $200 Bn by 2026, according to a report by Morgan Stanley, the market reached $33 Bn, registering a 19.1% growth in 2016-2017, as revealed in the Indian government’s Economic Survey 2018.
Amazon India with its plans of food retail, handloom, shutterbugs, etc and Flipkart with its grocery, fashion, furniture etc categories are set for the ecommerce war with more than 500 Mn Indians coming online by June 2018.
[The development was reported by ET.]