The festive season is here and so are the ecommerce players ready with their sales and offers.
Like every year, to woo new customers, our dear ecommerce biggies are making a lot of buzz by offering sales, discounts and a lot more. Flipkart which is running this year’s Diwali sale by the name Big Billion Day today, grabbed a lot of eyeballs even before the sale began.
As claimed by Flipkart, Big Billion Day was here to offer huge discounts and exciting deals on all its seventy categories.
Flipkart’s website said:
Hear ye, Shoppers! October 6th it is! Wherever you are, with whomsoever you are, pause for a minute and mark your calendar for the Big Billion Day, for the very first time ever on your favourite shopping site, Flipkart. With Diwali fast approaching, Flipkart has made shopping for your loved ones a lot easier, with the 6th October Big Billion Day. Let finance take a back seat as we prioritise sentiments over everything else. Share the joy and spread the love!
However it turned out to be a disappointment for many, as social media was abuzz with trolls of #BigBillionDay with various users mocking Flipkart for increasing prices and then giving discounts today, for products being out of stock and various other reasons.
Flipkart claimed to give over 30%-90% discounts on most products. To check out how genuine these deals were, Mission Sharing Knowledge carried out a research using “Compare Hatke” chrome extension from BuyHatke, which helps customers to actually understand how the prices were in the past few days and which indeed helped us understand the other side of story behind the tactics of discounts and sales offered by Flipkart. The comparison shows that prices of products were increased few days before the sale.