It was January last year when bluegape created a lot of buzz in the Indian startup ecosystem by raising a funding of $300K through LetsVenture. Known as the “Fan merchandise store” with IIT Kanpur founders and a 60 member team with a revenue run rate of a Crore+ per month, the cherished days of this startup soon came to a halt as bluegape had to put an end to the fan merchandise business within a year of raising funds due to various issues.
But for the founders this wasn’t the end of the road. The company, along with a motivated team, decided to pivot the business and launched a new platform just 15 days after it had announced the shutdown of its merchandise business.
Three months since its pivot, the startup has now raised $200K in an angel round of funding led by Rudy Gopalakrishnan of Fidelity and ah! Ventures. Rudy has invested INR 1 Cr in his personal capacity in this round.
Bluegape now provides a platform where any one can make collaborative listicles with visuals, and people can add to the lists, they are visioned to convert world’s knowledge in the form of lists of visuals. And these lists can further be embedded on other sites.
In simple words, it’s “Quora Marries BuzzFeed. Content creation is as interesting as Quora and consumption is as interesting as BuzzFeed.”
“When we started bluegape as fresh college grads, our journey started from Zero. But starting all over again with Zero users, Zero pageviews was both challenging and fun,” Sahil Baghla, Co-founder and CEO, bluegape said.