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Paras Arora

Community

Paras heads Product Marketing at TargetingMantra. He in an expert in Personalization and has consulted over 50 clients across the globe on conversion optimization, personalization and increasing customer loyalty. An expert in behavioral targeting, Paras focuses on helping clients in optimizing conversions and client engagement across all marketing channels including website, email, mobile, native apps and search. A serial entrepreneur from IIT-Guwahati and Indian School of Business, he loves to spend his time exploring new technologies.

Mobile Notifications Can Drive Conversions: Are You Using Them Right?

Mobile Apps have made e-stores more personal and accessible. At the same…

Are Ecommerce Companies Overdoing The Deals & Discounts In Email Marketing?...

Globally, ecommerce players have understood the potential of email marketing, with many…

Mobile App Or Mobile friendly Website? Dilemma Solved

When ecommerce took off in the late 90s, many called it just…

Ecommerce Email Marketing In India: Customer Expectations Vs Reality

While building a new state of the art email marketing platform – Snowflake, we…

Here Is The Secret That Is Helping Amazon Stay Reputed Online

A quick fact on a customer’s reviewing habit: A dissatisfied customer, on…

10 Mistakes Mcommerce Marketers Make (But You Don’t Have To)

Here is a list of mistakes most marketers make while developing a marketing…

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