It\u2019s not always easy to catch up with successful entrepreneurs and ask them their secrets of success. We were fortunate enough to have a conversation with Mr.Tarun Matta, founder of IIMjobs.com.\r\n\r\nHere are some excerpts from our chat with him.\r\n\r\nWe have monster.com, TimesJobs.com and even Naukri.com. What made you feel the need for another job site?\r\n\r\nWhen I graduated from a top MBA college, I realized that as a potential jobseeker, these traditional recruitment sites didn\u2019t offer the right opportunities for me and my peers. Whatever high quality jobs that were out there were being advertised via unstructured channels such as alumni cells and mailing lists.\r\n\r\nSo I initially started this as a blog to aggregate jobs that I found interesting for my network and friends. There was never any real intention of starting this as a business but since there was a need in the market for such a portal, the idea really took off. People liked the concept, told their network about it and within 5 years, iimjobs.com has become the largest player in our segment!\r\n\r\nAny special reason the website is called \u201cIIMjobs.com\u201d?\r\n\r\nThe portal was intended for high quality candidates who had passed out of the Top Business schools in India such as the IIM\u2019s. That said, over a period of time, we\u2019ve grown beyond the name iimjobs.com and now, we see a large number of mid-senior management professionals coming and applying through the site.\r\n\r\n\r\n\r\nWhat is unique about iimjobs.com as a service?\r\n\r\nWe are very exclusively focused on the premium end of the recruitment space which is essentially providing amazing job opportunities to graduates from premium Business schools within the mid-senior management hierarchy level.\r\n\r\nNo other traditional recruitment company has such a focused approach nor do they have the high quality job opportunities that are advertised via our website. You\u2019ll find super high quality candidates on iimjobs.com that you would not find through other channels.\r\n\r\nAlso, our key focus is on building a great platform for jobseekers because no other job portal in India is working for the benefit of the jobseekers. That\u2019s why our focus has always been to build an amazing product keeping the candidate in mind.\r\n\r\nThat\u2019s why we\u2019re revolutionizing this industry in India through some amazing innovative offerings that are not present anywhere else such as the ability to follow relevant job opportunities via tags or building a comprehensive recruiter dashboard system that aims to notify jobseekers the minute a recruiter views or downloads their profile.\r\n\r\nThat sounds like an impressive idea, executed with \u201cIIM\u201d proficiency. But is this what Mr Matta always wanted to do?\r\n\r\nFunnily enough, No! I never intended to start this as a business and initially worked on it part-time along with my day job. I started working on this full time only after 2008 because the initial traction and uptake among both jobseekers and recruiters was so amazing.\r\n\r\nMr Matta has thoroughly impressed us so far, iimjobs.com is a novel concept with scintillating results so far, but we wanted to add another perspective here.\r\n\r\n\r\nIf I\u2019m a recruiter, would it be easier for me to work with iimjobs.com than its contemporaries?\r\n\r\nAbsolutely, provided you post jobs that cater to our segment! We handpick and moderate every job before posting it on the site to ensure the highest quality and the best experience for jobseekers.\r\n\r\nWe\u2019ve also built a comprehensive recruiter dashboard system that offers recruiters a snapshot of all applications received along with additional options of short listing candidates and viewing and downloading resumes.\r\nAnd the best part is, it\u2019s absolutely free to post unlimited jobs on iimjobs.com\r\n\r\nWe thought from a recruiter\u2019s point of view. Our biggest reason to surf iimjobs.com would be to get an incredible workforce. For the job-seekers, we found an interesting option, \u201cJobfeed.\u201d Mr Matta tell us more:\r\n\r\nThat\u2019s one of the most interesting options on the portal and it makes job searching extremely easy for candidates. We allow candidates the option of \u201cfollowing\u201d tags on the website and similarly, every job that we post also carries the relevant tag(s).\r\nFor example, a job posted for the requirement of a Sales Manager within the FMCG industry will normally be tagged with \u201cFMCG Sales\u201d, \u201cDistribution\u201d and \u201cChannel Management\u201d. This job will then show up in the jobfeed of all those candidates who have followed any of the above 3 tags.\r\n\r\nHence, a candidate\u2019s jobfeed will only consist of those jobs for which he\u2019s interested in based on the tags he\/she is following. The candidate then has further options of filtering his\/her jobfeed based on location and years of experience.\r\n\r\nMr.Matta, the entrepreneur has won our respect with his incredible venture he\u2019s rightly confident of. But things may not have been this easy since the beginning eh?\r\n\r\nWhat kind of issues have you faced while establishing iimjobs.com? How did you overcome them?\r\n\r\nIt\u2019s been a really fun and interesting journey till now with a lot of roadblocks, stumbles and key learning\u2019s along the way. One of the biggest problems we\u2019ve faced is that we\u2019re present in a highly competitive category that has a lot of big name players (backed by media houses) with really deep pockets.\r\n\r\nAs a startup, we can never play their game of advertising and spending big money so we\u2019ve gone about quietly building our brand the old fashioned way \u2013 that of word of mouth advertising. Our belief is simple \u2013 build a great product\/service and people will recommend it to others and that\u2019s been our primary driver of growth over these past few years\r\n\r\nWe\u2019ve hardly spent any money marketing or promoting our services because we\u2019ve never felt the need to do so. Our users have been our biggest evangelists and they\u2019ve proved that word of mouth advertising coupled with the power of personal recommendation is far superior to any other form of marketing.\r\n\r\nWe\u2019re now aiming to replicate the same success with hirist.com, which is essentially a job board for Tech jobs in India\r\n\r\n\r\n\r\n \r\n\r\nCould you share with us an experience while raising seed funds that may help all the aspiring entrepreneur readers?\r\n\r\nWell there hasn\u2019t been any experience as such because like I said, my primary aim was building an amazing service with the belief that all else will follow. There were no initial investments that I made but since then, we\u2019ve raised a small seed round from a bunch of investors \u2013 The Morpheus, One97 Communications, India Venture Partners, India Quotient, Seeders and few other angel investors.\r\n\r\nYou, the reader will agree with Inc42 that Mr.Matta is surely an entrepreneur worth emulating. He has been running a widely successful venture with relative ease. This respect stimulated a few thought provoking questions in our minds, which we consider ourselves inadequate to answer at least at our current level.\r\n\r\nWe live in a world of constant innovation, many ideas of ours may havexisting similar ideated concepts. How can an entrepreneur ensure a difference?\r\n\r\nI think a lot of people confuse innovation with building a new product. In my view, innovation is also present when you bottle an existing product in a new way with the aim of delighting consumers and I think iimjobs.com falls under the latter category.\r\n\r\nA lot of people have new ideas but more important than that, is acting on those ideas. The picture might not be very clear in the beginning but if your idea is sound, then over a period of time, you\u2019ll figure out the innovation that the market is seeking.\r\n\r\nHow is an entrepreneur different from a businessman?\r\n\r\nPersonally speaking, I feel that an entrepreneur is a person who is innovative, revolutionary, and unfazed by the idea of failing. The journey is more important to him while failure is just a stepping stone to success.\r\n\r\nWhat would you prefer to be - A high paying executive at an MNC or have a significantly low paying job at your own enterprise? Could you provide the reason to it?\r\n\r\nAfter experiencing the highs and lows of creating my own startup and learning so much from the journey, I don\u2019t think I can ever fit into the corporate culture again!\r\n\r\nSpoken with a true entrepreneurial passion!\u00a0Inc42 wishes you all the best!