Social Media

Every time a brand's visibility increases, the business is predicted to gain more opportunities in terms of conversion

Developing relationships with consumers through social media showed positive results in sales

Social media is the right modern-day tool to create a voice for your company

Four out of the eight accounts have already been taken down

The government has alleged that these accounts are spreading fake news

Accounts include a human rights activist, a Pakistan-based journalist, and a religious group leader

Snapchat has seen an uptick in the number of daily users last quarter

Snapchat CEO had said in 2017 that the app won't focus on "poor countries" like India

The company has tied up with local partners like JioSaavn and Gaana.com

Plea says that Facebook made “serial defensive acquisitions” to protect its dominant position in the market

This week Facebook agreed to pay $5Bn as part of settlement with US FTC over Cambridge Analytica scandal 

Facebook made $16.9bn in the second quarter of 2019

Except for two, all cabinet ministers have verified twitter accounts

Overall, 96% of the Indian ministers have a twitter presence

Narendra Modi-led BJP has been a leader in social media ad spend in the run up to the elections

Online presence refers to all activity and content that an entity has under their name on the internet

An online presence is a passive marketing stream for your business

Assessing your online presence simply means tracking what’s being said about you on the internet

Walmart's Judith McKenna said Myntra-Jabong to continue working as independent entities

Reliance is building a hybrid offline-to-online ecosystem via its super app

UPI transactions volume fall to 781.79 Mn in April 2019

EC has sought IAMAI feedback on publicly disclosing social media data

RTI requests which involve third-party information need govt approval

Social networks had agreed to EC’s voluntary code of ethics before the elections

In politics, as happens in product and service branding, politicians create their brands

Political marketing has a single goal: win the elections and ascend the throne

As social life gets confined to social media, it becomes key to influence political behavior

Currently the govt’s social media agencies have varying agreements

This move will standardise hiring and payment process for various govt agencies

The procurement may be done through the Govt’s e-marketplace

The Supreme Court had given the Madras HC till April 24 to finalise its decision

Madras HC had appointed an Amicus Curiae to examine the issue

TikTok is expected to be available for download on Google, Apple app stores soon

Claims it ‘unintentionally uploaded’ email contacts of some new users

Security researchers likened Facebook’s methods to a phishing attack

Facebook has apologised and said it will stop giving this option to users