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marketing strategies

content marketing-startups

3 Content Marketing Trends Startups Should Watch Out For in 2018

As we are into 2018, let’s take a look at how things…

content marketing-startups

3 Content Marketing Trends Startups Should Watch Out For in 2018

As we are into 2018, let’s take a look at how things…

marketing canvas-hustle

Simple, Successful Marketing Strategies for Entrepreneurs on a Budget

Having participated in building numerous startups, I’ve seen many founders spend too…

elon musk-customers

Follow Your Customers–This Is What Elon Musk Does

Elon Musk is relentless – both in his pursuit of greatness and…

customer acquisition-retention

Customer Acquisition Is Customer Retention (Or You’re Doing It Wrong…)

We talk about customer acquisition in a pretty limited way. The current…

sales tips-entrepreneurs

Marketing And Sales Tips For Startups And Entrepreneurs

Finally, your great idea has turned into a business – congratulations, you…

marketing strategy-startup

How To Define A Clear Startup Marketing Strategy

Having a marketing strategy is key for your startup or business in…

5 Tips On Building Your Startup Brand Identity

We often talk about branding being an important business activity, but a brand is…

Starbucks Brand Design

Why The Startbucks Brand Image Strategy Is Super Effective

Let’s get one thing straight. You need to get your startup image…

Consumer emotions

How To Leverage Consumer Emotions Through Marketing

If you think of an effective marketing campaign – or your most…

Why Chatbots In Restaurants Are The Key To Redefining Customer Experience?-ai-ecommerce

How The Rise of Chatbots Can Affect Ecommerce Startups

Artificial intelligence is the new trend in tech and marketing. Consumers are…

What I Learnt In 13 Years Of Selling To Global SaaS

Sales is not what it used to be. A decade ago, sales…

Decoding People Behaviour In A Complex Organisation

Why SaaS Companies Need To Hire Sales Teams Based On Leads And Not Revenue

When we started our SaaS company, we had more than a decade…

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