The Flipkart camp seems to want to make news every day. After being recognised in the list of LinkedIn\u2019s top companies for 2017 recently, Flipkart along with another Indian startup, Rivigo has been listed in the Top 40 breakthrough brands in a report released by global brand consultancy Interbrand.\r\n\r\nThe report was prepared by Interbrand in partnership with Facebook, the New York Stock Exchange and Ready Set Rocket. And is based on factors such as differentiation, clarity, presence, relevance, and engagement. The results have been achieved after analysing over 350 submissions sent from around the world.\r\n\r\n\u201cFlipkart has changed the retail landscape in India, providing access to goods in both urban and rural communities at prices that were once unimaginable. The brand is also investing in payment and retail tech across the continent, making it one of the region\u2019s biggest Breakthrough catalysts,\u201d was stated in the report.\r\n\r\nThe list also counted another Indian brand Rivigo among the several global brands under the >$1 Bn valuation club. Rivigo is a technology-enabled logistics company based in Gurugram. The brand has been recognised for its usage of big data, IoT sensors, and AI to monitor and manage driver stress and fatigue. \u201cWith a team of top data scientists, Rivigo is creating systems that increase distance covered and improve turnaround times up to 70 percent\u2014driving productivity for both its people and its clients,\u201d says the report.\r\n\r\nRivigo is currently valued at $1.8 Bn and has raised $114.90 Mn funding to date.\r\n\r\n\r\n\r\nThe report also highlights brands such as Paytm, Bharti Airtel, Reliance Jio, Airtel, and Samsung, as these brands are driving the adoption of mobile technology in the APAC region. As mentioned in the report, "One of the biggest breakthrough drivers is access to mobile technology\u2014which is booming throughout the region. \u00a0Fintech and on-demand delivery are surging: Paytm, Naver, Timelio, and Kakao Pay are expanding and easing access to financial services alongside bigger players like Airtel, Samsung, and Jio. A fast-changing and diverse market, APAC is going to be home to even more Breakthroughs in the years to come."\r\n\r\nAlso, Flipkart has been recognised in the Brand Finance India\u2019s Top 100 brands list. The brand value of Flipkart, which made ecommerce possible on a large scale in India, more than doubled in 2016-2017, higher than the gains seen by brands like IndiGo, Royal Enfield, and HDFC, according to the annual report by Brand Finance. Flipkart leapfrogged 29 positions in the league, compared to its rank last year, and was the only ecommerce company to be featured in the list.\r\n\r\nFlipkart recently raised $1.4 Bn funding at a valuation of $11.6 Bn and acquired eBay India operations. Also,\u00a0the company is in final stages of negotiations of acquiring Snapdeal.\u00a0In April 2017, it was reported that SoftBank Global gave the final nod on the Flipkart and Snapdeal merger\u00a0and the deal now awaits the nod from the minority stakeholders in the company.\r\n\r\nCommenting on the mentions, Kalyan Krishnamurthy, CEO, Flipkart stated \u201cWe\u2019re honoured to be listed in these prestigious brand rankings and thank our customers for the love and support they\u2019ve given us over the past decade. Coming during our 10-year anniversary celebrations, this is an acknowledgement of the progress Flipkart has made in improving people\u2019s lives through innovation and local problem solving.\u201d\r\n\r\nLanguage, food, and culture in India change every hundred miles. For brands in India to establish a strong degree of connection with customers, they need to be able to understand the country\u2019s cultural diversity.\r\n\r\nWhile India has long back made its mark on the global map, it\u2019s only the past few years that the country\u2019s startup ecosystem has attained global interest. With rising fintech and consumer Internet sectors, the country is now on the cusp of becoming a digital nation, with India\u2019s digital economy set to grow over three fold to $1 Tn by 2024.\r\n\r\nInstrumental in this growth is increased access to mobile technology. This technology is revolutionising daily life and giving opportunities to brands to offer unique solutions to the common masses. While Flipkart and Rivigo have the crowning glory of being in the list of breakthrough brands, there are several others buzzing in the Indian startup ecosystem. This includes the likes of digital payment platforms Paytm, ItzCash; Internet service providers Reliance Jio, Bharti Airtel; consumer Internet startups Zomato, OYO Rooms, Treebo; SaaS portals Practo, Zoho, Freshdesk and more.