When it comes to the specific consumer product space in India, there are still a lot of constraints for an individual. These include areas such as having industrial designing expertise, getting into manufacturing, handling the inventory/distribution etc. Besides, the ecosystem is still very averse to hardware ventures/startups, given the slow (even though sustained) growth.
This problem around making product development agile and scalable is something that needs to be cracked for more innovations to come up. And, that’s precisely what Witworks is doing. Using the power of crowd and an agile product development process, Witworks aims at getting new and innovative consumer products to the market consistently, that keeps solving user problems as per changing times and needs.
The concept was initiated by three undergraduate students of IIT Kharagpur, viz. Somnath Meher, Ankit DP and Chandrashekhar Iyer, under the banner of Think Innoventions, registered in October 2011. Witworks was officially launched in March 2014.
How It Works?
The Witworks model enables users, i.e. people across the world to join the Witworks’ community and come up with solutions for everyday practical problems.
Conceptual ideas in their nascent stage can be put up on the online portal. The entire community can see, review and help improve the idea over a specific time span. Based on the community’s feedback and a series of expert evaluations, the top ideas are picked for development, i.e. brought out of paper and given shape as physical artifacts. While the users can invent, influence, or even invest on a new product, the entire engaging community gets to earn in the process.