Apps and digitisation today are words that need no explaining today. But if we roll back a few years to be in 2010, mobile apps had just started making their appearances in India. At that time, it used to normally take around a year to build an app. This is in complete contrast to what is happening today as an app update is rolled out practically every 15 days.
It’s this very agility Siddhartha Chandurkar had in mind when he began Shephertz in 2010, providing app builders and enterprises a set of pre-built services for common features so that they can quickly launch their apps.
Says Siddhartha, “To scale an app from a couple of users to a million, on the backend, required considerable work then. Free cloud technology was not readily available at that time. By using our services, app developers need not have to worry about how to scale, how to manage the servers or the traffic even.”
And that’s what ShepHertz does. The ShepHertz Intelligent Digital Hub Platform (IDHP) provides an environment of continual transformation to build omni-channel (mobile, social, gaming, TV, IoT, wearables, Point of Sale and web) apps and increase user acquisition, retention, engagement and conversion through their real-time actionable Big Data analytics solution.
As part of their omni-channel digitisation platform, they also provide social listening tools such as sentiment analytics and machine learning tools such as chatbots. The startup enables large enterprises with digital transformation so that they can be agile to launch new features and campaigns quickly.
For instance, Siddhartha points out that ‘recommendation’ is a service used by most apps. This service is applicable to all apps: from ecommerce, music to insurance. It’s a cross cutting service. ShepHertz provides 800 such APIs spread across platforms i.e., from wearable devices to other platforms.