GVK scion Keshav Reddy alongwith his friend Ishaan Dodhiwala last year launched a social enterprise namely The Indian Brand, an ecommerce startup. Though ecommerce is a tough market due to a number of players and yeah lack of funds, Keshav and Ishan are trying to make a difference in their own way.
Keshav & Ishaan Dodhiwala wanted to build a social enterprise to promote the pride of being Indian amongst young Indians. The two came up with The Indian Brand with a concept of “One for me, One for you”.
The store which currently lists only Polos t-shirts each priced at Rs 999 delivers one under privileged Indian a polo whenever a customer makes a purchase.
As per Keshav, they will soon be adding up other products including T-shirts, bags and accessories as well.
Inc42: How many products are currently available? Are you maintaining any inventories?