For the average netizen, the booming e-commerce industry has proven to be a big boon. In the raging rat race, people find it very difficult to take some time out to go for shopping.
This is where e-commerce comes to the rescue, you’re just a few clicks away from finding almost any kind of product – from your undergarments to that cool jacket Bradley Cooper was sporting in the Hangover. However there’s also the argument that shopping online can never compete with actual hands-on experience of shopping in a mall or street shopping. Shopping in itself is one of the best ways to socialize and hang out with friends & family. Essentially e-commerce stores fail to add that social connect factor.
This is where Clipr.in, an IIT-Bombay alumni start-up, is trying to scratch the itch. Clipr.in, in it’s own words, “is a personalized magazine of awesome products for window shopping and gift recommendations.”
We got in touch with Nikhil Vij, one of the co-founders of Clipr.in to talk about their brainchild:
How did you come up with the idea?
Well, at Clipr we are trying to build an online community of shoppers where products are at the center of the conversation. It started when we, as bachelors, wanted to get some cool stuff for our bachelor-pad and there wasn’t an obvious place for us to start with or discuss and decide or even shortlist what we are going to buy without resorting to email threads which are not really efficient. The more we thought about it. the more we felt that there was a missing link somewhere, while the shopping is moving online at a fast pace, window shopping is not, and despite the fact that shopping should be more of a social activity online owing to lower inhibitions/restrictions when compared to offline shopping, it is actually the opposite.