Have you heard of facebook.com as a social networking website, pagalguy.com as an MBA aspirants hub, naaptol.com as an exclusive deals site on products or naukri.com as a job portal? Did you click on their links when you came across them? Well, their attractive domain names, along with their innovative ideas, were quintessential to establish these startups as today’s market giants.
Domain names are the real estate of the Internet. Just as a good location is vital for selecting your dream home, a good domain name will be the corner stone of your website’s success. In the modern world of the Internet, where people automatically turn to the Web for information, it is highly imperative to have a domain name that reflects your site or business. This will leave your customers or visitors with fewer things to remember as they can always refer your website.
Now why a domain name is so important, especially for a startup?
Marketing and Visibility
What a good domain name can do for your startup is to allow you to enter a market and compete with the big guys. A catchy domain makes it a little easier and sometimes gives your business an edge when you need it most. Yes, they also generate traffic and revenue if they are really good names but what makes them sell for far more than 20x earnings at times is that edge.
Online and Offline Credibility
Using a premium domain for your website and your company’s email addresses helps establish credibility and professionalism, both online and offline. Selecting a memorable domain for your business, and investing in a professional website shows potential customers that you are an established, legitimate business.