Online marketplaces are bursting at the seams with the sheer volume of businesses, old and new, rushing to ensure that their products have their day in the sun. In this barrage of merchandise, how would you distinguish your goods and endeavour to draw the prospective consumer’s eye towards them and away from other sellers’ merchandise?
Advertisements Make the Difference
You make a difference to your bottom line with constant promotion and relentless and consistent interaction with your potential consumer base. Your ad-spend strategy and maximising ROI on it, can be the thin line of difference between “fairly successful” and “a roaring success”. Let us see how you can achieve the latter.
A sound ad-spend strategy should consider your competition (other sellers) and maneuver around it. It is this subtlety which will allow you to create maximum impact.
The three Ps of effective advertising are: Product, Price, and Platform. There are two main reasons why a seller such as you would spend on advertising on marketlplaces:
1) To sell more goods and
2) To boost your brand awareness into the consumer’s’ consciousness