Everybody remembers the 2002 Gujarat riots? From being one of the most hated politician 13 years back, what makes Prime Minister Narendra Modi India’s most popular politician today? During the Lok Sabha elections, even some of his BJP colleagues were not sure of his success plan. Winning and losing in elections is a separate matter but few would argue that this is no doubt one of the most incredible image makeovers and branding in Indian political history. And of course this would not have been possible without concrete planning, marketing strategy and a capable team.
NaMo is a brand that has been carefully built and painstakingly marketed. This change took a combination of factors that play along with a sustained effort. But the basic rule was:
Good product + Excellent pitch = SALE
There are a number of branding and strategic marketing lessons that startups can take from Modi’s successful journey.
Never Aim Low
When you are competing in the market, never aim low because it will lead you nowhere. If we talk about Modi’s aim during the election time perood, his campaign was the one which had a clear cut defined goal of attaining 272+ seats. He was very well aware about the problems of broken mandate (taking reference from previous UPA I & II government). So in order to make a difference, he pitched for majority to avoid an ally bargaining at the time of government formation. The “Mission 272” was launched well in advance to send a signal to the people as well partymen about the clarity of vision. No other party dared to spell it out while Modi made it his open agenda. It was the biggest mission statement that reflected and aroused confidence, focus, and belief.
Lesson for Startup: Running a startup is a tough business, but if you aim big than the sky is your limits. Remember Flipkart, Snapdeal, OlaCabs!!! So define your goal and start spreading it among team members, customers and to just about any one you can. Work only on one goal at a time and put in your 100% to make it happen.