Don’t waste your time and money in writing new marketing and advertising strategies. The piece of swag that you need to get all the attention on the internet is your brand name.
Online presence is important because most customers today are technologically savvy and mostly rely on the online existence of the company as a validity test of it credibility in the market.
Effective online marketing is all about creating a reputation on the World Wide Web, which is so high that you get inside your consumers mind and become the sole providers of the solution for his problems. Now, this World Wide Web is wide enough to get lost into! So the ultimate goal is to build such a brand name, which stands apart from the crowd and is highly recognisable, authentic and relatable.
Develop your brand name by identifying the vision of your consumer, which they will find reliable and aligned with their values. The brand name needs to be marketed in such a way that it not only attracts the target market to select you over your competitor but makes you the talk of the town. Keeping this in mind, let’s look at some of the suggestions on how to develop your brand name to capture the online market.
Choose a great brand name
Make it simple. Make it unique. Make it concise. Most consumers enter your brand name in the search engine while searching for any products and services. Choose a brand name, which is not more than three words so that it is easily remembered by all your customers and readers. It should be unique such that it defines your business values, and designed in such a way that it conveys the vision of the company.
Let’s take the example of ‘Amazon.com’, Amazon is the name of the largest river in Brazil and by using its name in naming a website which a giant online marketplace makes sense as it defines the vastness of the site also gives it a terrific personality hence capturing the customer.
Design your future; with a logo
People remember a smile more readily than a name, which is why for branding purposes you need a logo. A logo is the face of the company; it gives your business a different identity to stand out in the crowded marketplace and leaves a lasting effect on the consumer’s mind.
Today we are living in a world, where you do not want to blend in and have people struggle to find you. You want your brands to stand out like you are wearing a red and white sweater, and everyone else has on black.
In the case of logos, people recognise brands by their logo, and that is how you check authentication of any product of service by just looking at their logo. That is how you make out if anyone is using an Apple laptop or DELL by just looking at the image of a half-eaten apple.
Think Different: Come up with a memorable tagline
To connect with people at an emotional level, you need to give them something with which they can associate and feel engaged with the brand, something which can go viral. Taglines are usually very short and catchy which needs to go along with your logo.
For instance the tagline of TATA Sky, ‘Isko Laga Dala Toh Life Jhinga La La’ which went viral like anything, we even started using it in our day to day conversations, and we often used to recall TATA sky’s name while using it.
Pitch the heart of the Internet: Social Media
Efficaciously done social media marketing using the brand name can lead to more brand recognition among consumers. It enhances the visibility of your brand name and promotes recognition and brand loyalty. Furthermore, it helps in building higher traffic on the website which will translate into more customers.
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg, Facebook
A strong brand is critical to generating referrals or viral traffic, as people love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they are constantly telling others about the brands they love, using a social media platform to connect with the customers is the key to capturing the online market cause that is where the heart of the market is.
Use your brand name as much as you can, put it everywhere possible, put your logo on everything associated with your company, besides your social media handles use other favourite blogs and news websites for content marketing and make sure to use your brand name and logos there. Publicise in such a way that you create omnipresence over the internet, people should recognise you by just looking at the colour or design of your logo.
Besides building popularity, it will also give some protection to your brand name. The more people associate a name with your business and/or your goods and services, the more the courts will recognise that you have legal rights to it, and punish infringers.
Guard your brand name with your life!
A brand name is nothing but the trademark of the products, a recognisable sign mostly located on the label, a voucher, or on the product itself. It can also be the domain name of your website. Hence, it is very necessary to protect this intangible asset by getting it a trademark.
In a dynamic marketplace where the brands are competing heavily to grab a bigger market share, one cannot afford to miss out on any form of duplication that can affect the brand name of an existing product, to protect it from any kind of infringement you need to register it as a trademark which will give you legal rights to your brand name, logo, tagline and also on the domain name.
As the owner of a trademark, you should have a better understanding of trademark basics so that you can stop people from using your trademark, which is your legal right. You can register your trademark with QuickCompany.in.
Wrapping it up
Online marketing is the transforming the marketing, Internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.
When creating an online brand name presence, don’t attempt to create your brand name like any other brand in the market. Be authentic. If you can be open and honest with yourself about your brand’s value, you will be able to authenticate this value when creating your online brand presence.
So, Brand name is the key for online success because Isko Laga dala toh Start up jinga la la!