Digital penetration is on its journey in the entire nation. This essentially means that all sectors need to match the trending fashion in which they deal with their clienteles. And therefore, vernacular really is a big concern for the edtech platforms being the one of the most dominant industries these days.
Recent figures proposed by the studies depict the inclination of people towards regional content videos. It is pretty clear that a whopping 50 to 60% of an average consumer’s time is spent on Hindi videos. Besides this 35 to 43 % if viewers are interested in regional content. This boils down to the undeniable fact, english videos are less preferred by the general public and the percentage is honestly very low to just 5 to 7 %.
So yes, it’s time to change for the edtech sector!
And yes, it is a must because if a company wants to keep its existence persistent then certainly it has to align with the emerging trends else it’s an altogether difficult and impossible journey to success.
Here comes another very crucial and practical point worth consideration.
The fact that people in India do speak English and the foreign language is well adopted and adapted in the nation. But when it comes to learning then things have to work in the most suitable ways. Which is the language which is understood the best by the target group.
Let’s have a quick look at some of the areas which can tell us the importance of incorporating regional content on the edtech platforms:
The Personalised Touch This Will Create Has A Long Way To Go
India being a diverse country puts forth the scenario, the more a brand is able to connect with its users the more successful the journey is. The bottom line therefore is, adoption of the multilingual approach is of great interest to the consumers and this eventually addresses the language barriers in learning and ultimately helps learners in planning their careers in the dynamic industry.
The Notion Of 2V’s Voice And Vernacular Will Be Highly Embraced
Riding steadily on the vernacular wave and mixing it with the voice content holds a great potential and is a way forward to the next level internet of things. Brands will definitely enjoy the fruit of this inclusion on their platforms since they will be targeting a great deal of semi-literate people thereby holistically increasing their stance.
Brands can always adopt a two-way communication strategy with the vernacular touch. An outstanding way to increase engagement and catch the audience’s attention. Without a second thought, marketers can implement this while having conversations with their clients over social media handles.
It’s’ Time To Switch From Translations To Transcreations!
Gone are the days when translations worked, but now it’s not going to solve the purpose. Everybody is in search of more tailored stuff and transcreation is the answer. It’s time for the brands to start rethinking and re-adjusting their thinking process else you will be left far behind in the race.
Why would anybody appreciate a translated thing when the new age is offering them a better version. Yes! Their comfort language!
Leveraged Internet Accessibility
With the times, the internet is deepening its roots all over the nation even the Tier II and Tier III cities. More people are switching to online podiums especially youtube which offers a wide range of detailed tutorials on trending technologies and what not.
What if Youtube or such educational platforms join hands and bring more customised things for the general public who would love to learn things in an easily understandable manner? Heyy! This will create wonders!
Not only that everyone would be able to better perceive the shared knowledge but also use it in the most efficient manner for uplifting their lives.
Yes, the future of vernacular is here. And edtech platforms can surely switch to regionally created content and benefit themselves as well as the recipients of this great game-changer approach!