Data is driving the work of most businesses and organizations. It is unlikely that this will change. The benefits of data science far outweigh the pitfalls along the way to building a better world using it.
Data breach is a serious issue – one that we need to throw light on to eliminate. It has been prevalent ever since data became useful but has been hiding under covers. In 2013, hackers stole sensitive information like credit card numbers of millions of Target customers. The incident was one of 614 data breach cases that year. Since then, the number of data breach cases has increased exponentially. In 2017, there were 1,579 breaches of data that were reported.
Data breaches aren’t always reported. In most of the cases, the people and companies “responsible” for the breaches don’t even seem to be aware of their wrongdoings.
The Recent Facebook-Cambridge Analytica Fiasco
Facebook and a data analytics firm – Cambridge Analytica – have been in the news recently for alleged interference in the 2016 US Presidential elections. The companies have been accused of misusing data from 87 Mn of their users to create psychographic profiles of individuals and target voters with personalized ad campaigns that helped Trump win the elections.
Christopher Wylie, who founded Cambridge Analytica and later turned whistleblower, revealed that the data analytics firm had harvested information from millions of users to build exploitative models that targeted their “inner demons”.
The uncovering of this data breach has sparked discussions around the world on the importance of data protection and how to achieve it. The response from Facebook is forward-looking.