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30 Things That Will Make Your Investor Pitch Complete!

30 Things That Will Make Your Investor Pitch Complete!

The business of investing is not as complicated as it is made out to be. Imagine that you have been given a million dollars and you are sitting with an entrepreneur. What will you ask him? How do you satisfy yourself that it is a good business opportunity? Follow your common sense and see what you come up with.

Here are the 30 questions that I think you should be asking:

  • Describe your business in one sentence? (elevator pitch)
  • Why did you start this business? (motivation and vision)
  • Is it the right time to start this business? (favorable market trends)
  • Who is your consumer?
  • What is their problem?
  • How do you solve their problem?
  • What is the consumer doing right now to address the problem? How is your solution better than the existing option?
  • Who else is seeking solution to the same problem? How is your solution better?
  • How will you ensure that your solution remains the most-sought after in the future? (because competition will start copying your features)
  • How do you build entry barriers for your competition? (so that they do not make your life difficult) Do you have any exclusive partnerships?
  • How will you attract the consumer to your business? At what cost? Will you burn a big hole in your pocket in trying to acquire consumers?
  • How will you make money? (revenue model)
  • How will you scale up your business?
  • How big is the market right now? How fast is it growing?
  • Who are the key people in your company and what roles do they play?
  • Does your team possess domain expertise and technical skills to run the business?
  • Has your team shown execution skills in the past? Ideas are cheap; how do I know you have the capability to execute them?
  • Has your team worked together in the past?
  • Is your team complete, or are some key positions vacant?
  • What stage is the business in right now? If you have traction, show me the numbers.
  • How is your product/service performing? Is the consumer happy? What are they saying about you? Share a few case studies / testimonials.
  • What is your product roadmap?
  • What are your company milestones for the next 18 months?
  • What is your business plan for the next 3 years? (your income, expense, cash flow, assets and liabilities)
  • What is the strategy and revenue model of each of your competitors?
  • How much money have you (and the other founders) invested in this business?
  • How much money do you need? How will you utilize this money? How long will it last and what will it help you achieve?
  • What are the risks that you face? How do you wish to mitigate these risks?
  • Why should I invest in your company?
  • Do I like this person? Do I trust this person? Will I enjoy working with this person for the next 5 years? (ask yourself)

Now go ahead and answer these questions. That’s all! You have a damn good pitch ready.

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.