Digital Marketing is an ever-changing profession and you have to adapt in order to keep growing. However, there are certain foundational skills that you must imbibe before you start or while you are practicing digital marketing. These skills will help you at each step of your digital marketing career giving you a competitive edge. Moreover, these qualities will help you to have a holistic understanding of how digital marketing works and how to get the best results from it.
Earlier, I’d authored an article Top 10 skills you need for success in digital marketing for Economic Times in which I’d shared top 10 foundational skills for success in digital marketing. Looking at the response we received, we created a video highlighting the importance of these skills:
Now, I have compiled a list of 15 books that you must read to learn these foundational digital marketing skills. Please note that you will not find tactical advice for digital marketing success in these books.
Digital marketing is a dynamic field and digital media platforms change almost on a weekly basis – so no tactical advice stays relevant for very long. But, you can surely work on building strong bedrock of knowledge that will help you in the long run.
Let’s now understand how the following books can be of help: