Seth Godin is a renowned author, entrepreneur and marketer. He has given us the concept of permission marketing. A lot of businessmen still swear by his bestseller Purple Cow: Transform Your Business by Being Remarkable.
So, here are 10 success tips from the man himself:
Do It Your Way
When you begin, you will get lots of comments and suggestions poured into your mind for doing your task. But, eventually one must do it his own way. As Seth says, his goal is not to make his blog most popular. The goal is to write in his blog what he want to be in that moment. “I don’t spend time looking at the number of people reading my blog, because then I would spend all my time trying to make numbers go up.”
Tell Your Story
When we see a kid with a lemonade, it’s entirely different from a vending machine with lemonade. Even if the two products are same, it’s the story around it that attracts and resides with the people. Once you have heard a story, it will be remembered your whole life. ”So when I meet small business people, I don’t ask them about their balance sheets, but their story.”
Be Patiently Impatient
One of the things that we see when we look at the work of people who have really put in great ideas on the table is that they got there by patiently impatient or vice versa. “The much wanted Twitter was a complete failure for two years, nobody used it. And if they took the mindset of that if it doesn’t work in two weeks, we will shift to doing something else, you never would have heard of it.”
Refuse To Settle For Average
Being average is common but the mediocrity is for losers because it lead you to choose mediocre options in your life. The big win is when you decide to stand out and refuse to be average. He cites an example of Yahoo search, where there were 150 links on a page couple of years back. For Google it was just 3. Now, even though the searches are very similar, everyone goes to Google. “The only way to win is to be talked about. But remember, no one talks about the average”
The Product Is The Marketing
If we have a look at companies like Google, Facebook, Amazon or eBay, none of them spent in advertising, but in making something people could talk about. One should invest his time and energy in building that is interesting and if it is already there, there should be something that can attract people to go and tell their friends about it.