Inside India’s $14 Bn+ Online Trading Sector – Trends & Landscape Report, 2021

Inside India’s $14 Bn+ Online Trading Sector – Trends & Landscape Report, 2021

Inside India’s $14 Bn+ Online Trading Sector – Trends & Landscape Report, 2021

The outbreak of the Covid-19 pandemic in 2020 disrupted several sectors, forcing companies to shift towards digitisation to stay operational and competitive. And the same holds for investment platforms. Investment tech platforms got a much-needed boost during Covid-19 due to the rise in digitisation and the stay-at-home mandate followed by the people.

Millennials preferred investing in capital markets at a steady clip as pay losses, economic woes and increased time at home forced them to look for new income streams during the pandemic. In fact, close to 6.3 Mn demat accounts were opened during April-September 2020, taking the total count to 44.5 Mn, according to the Securities and Exchange Board of India (SEBI). This triggered significant growth in the investment tech sector and captured the VC community’s interest.

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Inside India’s $14 Bn+ Online Trading Sector – Trends & Landscape Report, 2021

Quoted & Trusted By

the economist
business insider
cb insights
the huffington post
the economic times
live mint
the times of india

Key Highlights


Total No. Of Investment Tech Startups Launched In India As Of December 2020

$14 Bn

Estimated Investment Tech Market Size In India By 2025


Estimated CAGR Of The Investment Tech Market During 2020-2025

$379 Mn

Funding Secured By Investment Tech Startups In India Between 2015 And 2020

$204 Mn

Combined Revenue Of Top 5 Investment Tech Startups In FY2019-20

Table Of Contents

  • Scope of The Report
  • Executive Summary
  • Stock And Mutual Fund Markets In India: An Overview
  • India’s Investment Tech Startups: An Overview
  • The Investment Tech Ecosystem In India
  • Investment Tech Market Opportunity
  • Investment Tech Startup Landscape
  • Funding Trends
  • M&A Trends
  • Business Models
  • Financial Performance Analysis Of Top Investment Tech Startups
  • Industry Analysis Of India’s Investment Tech Market
  • Growth Drivers
  • Issues And Challenges
  • Consumer Profiles On Investment Tech Platforms
  • Emerging Trends And Opportunities
  • Methodology
  • Bibliography


Stock market trading in India had come a long way from the days when stocks were purchased on the floor to the times when bids were made on the screen to the latest trend of buying and selling shares on mobile apps. With most investment tech platforms offering a discount brokerage model, people are actually attracted to operate on these platforms by paying a flat fee as low as INR 20.
The much-required push due to the Covid-19 outbreak helped the investment tech sector reach a tipping point. It is now expected to grow exponentially and reach a market size of $14.3 Bn by 2025. Rising consumer awareness and the need to be more involved in decision-making are helping push the investment tech platforms that offer DIY (Do-It-Yourself) investment models.
New trends and opportunities have also driven the investment tech industry in India. These include continued partnerships and acquisitions to gain digital capabilities and the emergence of a hybrid business model. The investment tech market is expected to flourish in the next couple of years due to the rise in consumers’ tech awareness, growing millennial population, diverse offerings, advancements in technology, a growing number of investment tech startups and government support.

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