Users Served (New)
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While on his physical transformation journey, Bihani realised that he was fortunate to have all the resources he needed to afford a holistic fitness regime, but most people in India cannot say the same. With gyms or nutrition plans and superfoods being expensive for many, Bihani wanted to make health and fitness easily accessible and affordable.
Although it is bootstrapped, the startup has grown at a fast clip, providing more than 75 SKU across health supplements, fitness accessories, healthy foods, and ayurveda categories and claims 1 Lakh monthly customers. The D2C model has also helped the brand win customer trust and gain significant traction for its recently launched vegan range and wellness products. It claims to have shipped 2 Mn products to date, and its revenue is expected to touch INR 65 Cr in FY22 compared to INR 25 Cr clocked in the previous financial year.
Timing the product launch and keeping the prices reasonable without compromising on quality are Boldfit’s mantras. It has gone all out to push fitness and wellness as a critical mainstream category as this is the right time to build the mindset and reach that goal. As people’s awareness has surged, the company helps them stay active and updated with relevant fitness content.
In 2019, Boldfit kicked off and went on to add yoga and home workout equipment, nutraceutical supplements and other health and wellness products at pocket-friendly prices. The company has partnered with nutritionists, health and fitness experts, and manufacturers to standardise, curate and develop the product line, while top-quality ingredients are sourced from all over the globe. In the past few months, the D2C brand has introduced a range of vegan supplements, ayurvedic products and skincare items to broaden its portfolio. Most of its products are sold online, via its website or marketplaces.
The startup will expand its product portfolio in 12 months to cover more areas in fitness and wellness segments and make top-quality products readily available and affordable. Apart from sales through online channels, it is working on an omnichannel approach to ensure greater reach. It is also looking to launch an app this year to add value to people’s fitness journeys through better engagement. Boldfit plans to export its ayurvedic range in CY22 and touch the INR 100 Cr mark in revenue by December 2022.