India’s Product Matrix

India’s Product Matrix

How do India’s top product startups ideate, build, test and iterate? This playbook explores through the lens of BYJU’s, Swiggy, BigBasket, Razorpay, Dunzo and ShareChat.

How Dunzo Constantly Iterates Product Frameworks To Drive Growth
India’s Product Matrix

How Dunzo Constantly Iterates Product Frameworks To Drive Growth

Mukesh Ambani started a funding blitzkrieg by getting Facebook and Google to invest billions...
The Product Practices That Turned Razorpay Into A Payments Juggernaut
India’s Product Matrix

The Product Practices That Turned Razorpay Into A Payments Juggernaut

Mention super-apps and people mostly think of consumer tech companies developing ‘sticky’ platforms with...
How BYJU’S Solved Key Product Challenges On Its Way To Becoming A Unicorn
India’s Product Matrix

How BYJU’S Solved Key Product Challenges On Its Way To Becoming A Unic...

It is an oft-repeated story. The year was 2015. BYJU’S, an eponymous brand set...
Decoding The Product Frameworks That Helped BigBasket Log $1 Bn In GMV
India’s Product Matrix

Decoding The Product Frameworks That Helped BigBasket Log $1 Bn In GMV...

It was June 2014. Bengaluru, India. The country’s fledgeling online grocer BigBasket’s business was...
Introducing The Latest Inc42 Plus Playbook: India’s Product Matrix
India’s Product Matrix

Introducing The Latest Inc42 Plus Playbook: India’s Product Matrix

The burgeoning community of product builders is helping India’s  tech startup ecosystem mint one...