India’s D2C Rush

India’s D2C Rush

As more and more consumer brands go digital to reach customers faster and carve a unique identity, India’s direct-to-consumer (D2C) moment is well and truly here. With thousands of brands competing in the D2C space, will this be the future of India’s retail market?

For The Love Of Lipsticks: How SUGAR Cosmetics Is Painting It Red
In-Depth

For The Love Of Lipsticks: How D2C Beauty Brand SUGAR Is Painting It R...

“Pour yourself a drink, put on some lipstick, and pull yourself together,” said Elizabeth...
Times They Are A-Changin: Traditional Brands Embrace D2C
India's D2C Rush

Times They Are A-Changin’: Traditional Brands Embrace The D2C Way...

“Digital sales have their squirrel’s share that goes up to 5%, as compared to...
An Inside Look At The Product Journey Of India's D2C Brands
In-Depth

An Inside Look At The Product Journey Of India’s D2C Brands

“We want to give you the components that would make this shoe not just...
India’s D2C Brands Move Beyond Cola Wars With Purpose-Driven Marketing, Engagement Tech
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Here’s How India’s D2C Marketers Are Moving Beyond Cola Wars And Socia...

“You are the most powerful as long as there lives a gentleman in you!”...
The rise of D2C brands has led to a rise in third-party ecommerce software companies and vice-versa.
India's D2C Rush

The Ecommerce Enablers Empowering India’s D2C Rush

The internet has brought people closer than ever before and even in the pandemic,...
D2C With An Indian Twist: Is Pure-Play D2C A Pipe Dream?
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D2C With An Indian Twist: Is Pure-Play D2C A Pipe Dream?

For decades, taking a brand to the end consumer meant multiple rounds of negotiations...
Introducing The Latest Inc42+ Playbook: Inside India’s D2C Rush
In-Depth

Introducing The Latest Inc42+ Playbook: India’s D2C Rush

Do you remember the time when an Eureka Forbes executive would knock on the...