Update: Facebook pointed out that it was a genuine mistake and there was no hidden agenda behind this move to garner support for Internet.org. Michael Buckley, VP, Global Business Communications of Facebook, said, “There is absolutely no connection between updating your profile picture for digital India and registering support for Internet.org. An engineer mistakingly used the words “Internet.org profile picture” as a shorthand name he chose for part of the code. But this product in no way connects to or registers support for Internet.org. We are changing the code today to eliminate any confusion.”
After Prime Minister Narendra Modi and Facebook CEO Mark Zuckerberg changed their profile photos on Facebook supporting Digital India, a number of Facebook users have changed theirs as well. The picture uses an Indian Tricolor filter, much like the rainbow filter used during Facebook’s “Celebrate Pride” campaign.
I changed my profile picture to support Digital India, the Indian government's effort to connect rural communities to…
Thanks Mark Zuckerberg for the support. I changed my DP in support of the efforts towards a Digital India. You too can change your DP at fb.com/supportdigitalindia