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NDTV’s SmartCooky Raises Funding From VLCC Founder

NDTV’s SmartCooky Raises Funding From VLCC Founder

NDTV Ecommerce’s venture, SmartCooky, has raised an undisclosed amount of funding from VLCC founder Vandana Luthra.

Prannoy Roy, NDTV Group Executive Co-chairperson said “We are delighted to have Vandana Luthra, a pioneer in the field of wellness as an investor in Smartcooky. We see this alliance as a strategic one, where both parties are bound to gain.”

SmartCooky is a marketplace for health products and personal care products, and is an extension of NDTV’s existing food site.

Prior to this, in December 2015, Smartcooky raised funding from a group of angel investorsRajan Anandan, ex-Genpact president and CEO Pramod Bhasin, former executive board member of Unilever, Manvinder Singh Banga, TV Mohandas Pai’s son Siddharth Pai.


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Aparna Mishra

Inc42 Staff

After a 2-year-stint at Ernst & Young, Aparna moved to Journalism. Her prior experience enables her to understand business management. An avid reader and a traveller she hopes to gain insights on the startup ecosystem at Inc42.

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