Target India, the Indian operations of the US-based retailer, recently held its Demo Day. The event featured seven startups that were selected for its current batch of Target Accelerator Programme.
The startups selected for the programme hail from various sectors including digital marketing, Internet of Things (IoT), artificial intelligence (AI), and virtual reality (VR). These include:
- Preksh – It leverages visual merchandising in the store to create rich online experiences.
- MintM – It is an in-store customer engagement platform.
- Uncanny Vision – It is a computer vision processing library.
- Lechal – It is an interactive, haptic footwear.
- Lawbot – It is an automated platform that analyses legal contracts.
- Charmboard– It is an interactive app where users can save the snapshots while playing videos.
- StoryXpress– It is a cloud-based video creation tool that makes it easier for businesses to create video content.
Target Corporation launched its first accelerator programme in India in March 2014 and then launched the second in the same year in the month of June, to help further its transformation into an omnichannel retailer. Target India’s portfolio includes – muHive, Unbx, InstaClique, Konotor, Turnaround Innovision, Instaclique, Twiddly, Whodat’s Spaces, Wazzat, Torch, and Visarity.
Talking about the programme, Navneet Kapoor, MD and President, Target India said, “We have worked with a broad category of startups and are excited about the initial tests conducted with several of them. The vision of their ideas and the far-reaching impact it can have is helping Target stay ahead of the game. Through our accelerator journey over the last three years, we have seen the Indian startup ecosystem mature and are thrilled to see them address deeper and more relevant business problems. We remain invested in partnering with the startups to shape the future of retail.”
Target was founded in 1962, as a subsidiary of Minneapolis-based Dayton Department Stores and it was launched as a retailer in Bengaluru (India) during mid-2005. Target collaborates across borders in support of business initiatives.
Some of the startups that were a part of their earlier batches include Findmeashoe.com, BugClipper, Whodat spaces, and Twiddly.