Mumbai-based StyleCracker, an online fashion styling platform that offers personalised fashion experience has nabbed $1 Mn (about INR 6 Cr.) in the first round of funding from four high net worth individuals.
Founded in 2013 by Dhimaan Shah and Archana Walavalkar, StyleCracker is a styling platform for people who wish to get styled by country’s reputed and renowned designers in the fashion industry.
It has more than 1000 brands and allows users to read customers’ experiences and ratings; based on reviews, customers can choose to opt for the service. Besides, the portal also has a ‘Buy Now’ feature that allows to shop recommended products instantly, at a click of a button.
The startup will use the funds on technology development and expansion to global markets.
How it works:
- StyleCracker uses intelligent user data to offer users a personalised styling recommendations through live chats with the help of a team of stylists.
- Users can also build their own StyleCracker profile and fill it in a wish-list with products as well as choose their favourite celebrity.
- StyleCracker then provides users with customized recommendations, based on the body type, personal style and budget preferences.
As per the company, in last two years it has registered about 1,00,000 users on its platform and is aiming to cross 2 million users in the next 1 year.