Online marketplace Snapdeal has announced the launch of the SD Advisor Program for its 200,000 strong seller community. The initiative will enhance the level of engagement and hand holding for sellers on the marketplace.
The SD Advisor Program is an initiative for sellers to enable them to grow and scale their online business. Snapdeal aims to develop life-alternating experiences for a million sellers and the SD Advisor Program is an integral step towards achieving this goal.
Every seller, whether they’re just starting to sell on Snapdeal or are already established Snapdeal sellers, will be supported by a personal advisor called SD Advisor. Sellers who were a part of 6-month pilot program already experienced a 50% faster rate of growth in business volumes as compared to sellers who were not a part of this pilot.
This has been facilitated by a minimum of fifty man hours of specialized training which has been provided to all SD Advisors. The SD Advisors have specific skill-sets which will enable to provide the Snapdeal sellers with holistic support and personalized advice. This will aid the sellers to establish and grow their ecommerce business on Snapdeal.
Rohit Bansal, co-founder of Snapdeal said, “Snapdeal’s vision is to enable 1 Million SMBs to do business online within the next three years. The guiding principle behind all seller-enabling initiatives is to identify challenges at every step of a seller’s journey and provide suitable solutions that nurture business growth. The SD Advisor has been designed as the nodal problem-solving function which integrates all Snapdeal initiatives and applies these to real business situations, thereby creating an encouraging environment for entrepreneurs in the country”.
Last month, the company had announced an investment of $200 Mn towards building an ecosystem for SMBs in India, and the SD Advisor program is yet another step towards that direction. The program facilitates the sellers to gain access the necessary infrastructure and help them scale their business.