Bangalore and California-based data driven publishing platform for the mobile first world, Quintype Inc, has raised $3.25 Mn (INR 22 Cr.) in a funding round led by Raghav Bahl, media entrepreneur-turned early stage investor.
Founded in 2014 by Amit Rathore, Quintype platform is a seamless, end-to-end SaaS service that brings together all the functionality needed to run a modern media business including everything needed to create and distribute content, understand & grow audience, and also monetize that content.
These functions work together, letting publishers focus on their content business while the Quintype platform manages all the technology heavy lifting.
It includes functionality like cardification, collaboration and team workflow tools, advanced semantic analytics, personalization and recommendation systems, an advanced monetization engine and several other modules.
This SaaS offering let’s media organizations reduce technology costs, while at the same time, leverage big data and predictive analytics to increase revenue and profits. The entire state-of-the-art platform is available for free of cost to anyone.
Quintype follows revenue-share model with the publisher, thus the company makes money only if the publisher does.
The raised capital in this round will be used to grow the product engineering and sales teams, across both its locations.
Amit Rathore, founder and CEO of Quintype, said, “At Quintype, our goal is to make it just as easy to start a non-trivial media operation as it is to start a blog. So, if you want to start a new online magazine, or a news site or app, or any other high-velocity content property, you’ll be able to do it in minutes.”
Earlier this month, Delhi-based online news and views platform, YouthKiAwaaz, had secured $600K (INR 4 Cr.) in an angel round of funding from Quintillion Media, a cross-platform digital content venture co-founded by former Network18 promoters Bahl and his wife Ritu Kapur.
Raghav is also the founder of Quintillion Media, which is an all-digital, mobile-first media company. His first product, a Huffington-Post/BuzzFeed-like news site for India, The Quint, launched earlier this year on the Quintype platform.
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