SaaS Startup Omnify Gains Funding From Rajan Anandan, Others

Global SaaS platform for SMEs, Omnify has secured $150K from Rajan Anandan (VP, Southeast Asia and India, Google), L.D Sharma (CEO, Shoogloo Group and MD, Optimise Media Group, India), and Saurabh Arora (founder and CEO, Airwoot). The round also saw participation from a few investors via Let’s Venture’s platform.

The startup will deploy the infused funds to improve its technology for small businesses.

Commenting on the investment, Rajan Anandan said: “Omnify is a strong global SaaS product focussed on a large global market – ecommerce enabling small service businesses. The company is seeing solid traction. This is a very lean, technical team that knows how to growth hack.”

Launched in 2016 by Manik Mehta and Kabandi Saikia, Omnify is a unified SaaS-based platform that enables small service businesses to operate on ecommerce models, schedule, and communicate with their customers. It provides everything from the website, booking system, payment processing, scheduling and customer management, amongst other services.

Kabandi Saikia, co-founder and COO, Omnify said, “Online payments are seamlessly built into Omnify platform, so our customers can start selling and transacting in minutes of signing up. Payments are also an important part of our business model as we charge a small fee on every transaction. Already, almost half a million dollar worth of services has been sold through Omnify, of which 60% are online transactions.”

As per an official statement, Omnify’s service is currently used by more than 850 businesses and over 1,600 professionals in about 56 countries. The startup also crossed $250K in online transactions through its platform.

In March 2016, Delhi-based ecommerce enabler platform, KartRocket, completed its Series B round of funding worth $6 Mn, with an additional $2 Mn from a Japanese investor. In April 2016, Singapore-based Shopmatic entered India to expand its role as a Business Service provider.

The startup competes with players like Martjack, BuildaBazaar, Shopnix etc.